Things you thought you knew . . . but you have no Big Idea!

So... what is the "Deutsch Effect"?
I am writing this blog from the Sarasota Airport, this has been the only breather I have had since the show! It has been 14 days since I sat down on the couch with Donny and 13 days since the show aired.

What has been the "Deutsch Effect" for the past two weeks?

• - Internet sales went through the roof,
• - our stores' orders are coming in one after the other,
• - new stores are coming on board,
• - investors contacted me (as well as relatives I didn't know I had),
• - shirt companies contacted me, distributors, reps . . . and the list goes on....

So, I am sitting here waiting to board a plane back up to New York to attend several meetings scheduled (thanks Donny!) throughout the next 6 days. My biggest decisions are to be made on this trip. None of this is as easy as it may appear. However, I am confident my vision and gut will not let me down (it hasn't before). Oh yeah... my attorneys also have my back along with my wallet. That should bring some kind of relief, right?

The things I do know:

• - Würkin Stiffs will become a household name.
• - My idea will make millions!
• - and like Donny said "every dress shirt should have one of these"

Gotta go... I'm off to the "Big Apple" and "I'm not going to take crap from anybody!" :) - Sorry. . . knee jerk reaction.

We flew home and we got in around 7:00pm, calling friends and family along the way. I am genuinely not wanting to brag, (here comes the "but") but we needed to tell our closest friends and family I will be on air tonight!

It's 10;00pm EST and they are rolling clips for what is going to be on the show tonight. There I am in full glory, with the clip showing "I'm not going to take crap from anybody!"

Hey! Wait a minute...!!! - I thought the camera adds just ten pounds, there must have been 4 cameras on me at the same time!

I was more nervous seeing myself on television than actually sitting on the couch with Donny. And believe me, I was nervous on the couch with Donny. So you can only imagine.

Immediately after the show (11:00pm), every phone we had was ringing (home, business, cell phones) . . . friends, family, business associates, etc. Unbelievable, truly unbelievable!!! And my email messages and internet sales... well let's say... the "Deutsch Effect" had begun.

THE COUNTDOWN BEGINS

I'm in the greenroom, meeting the other guests that will be on the show. These are great people, all with prior television and public speaking experience. They are talking about local television shows they were on, newspaper interviews, this one is on QVC, that one speaks to tens of thousands of people at conventions.

My public speaking resume includes: Talking to my 2-year old son, because he is the only one who will listen to me (sometimes).

Everyone is stating how this is "The Big Show" for them.

Wait a minute... this is my "first" television experience. All these guys are nervous about this show? I know this is Big, but it just got BIGGER. Hold on. . . I have to run to the bathroom.

Okay, I'm back. Off to make-up and hair we go. The make-up artist states not to touch my face after she applies the make-up. I make a comment like "how can she improve on such perfection?" (by the look on her face, I think she has heard that one before) I guess my hair was fine, they did nothing to it.

Back to the greenroom we go. By the way the greenroom is not green (that was for my mom and dad).

Guess who comes in the greenroom? Not Ruben Studdard! It is my new American Idol... Scott Eason. This guy is why I am here. We start chatting and I keep pitching him another one of my ideas... what I call the "Deutsch Effect". Let's see what happens to me from being on this show. Everyone wants to know "What did he do after the show?", "Where did he go?", "What was the response?", "Who contacted him?". He seemed to like it!

One after another, the people I was just talking to in the greenroom, are being escorted out to tape the show. We get to see what's happening on the set, through the television in the greenroom. Donny's introductions and graphics are flying, and they just pretty much take "one take". Each person hit the ball out of the park and appears flawless. No pressure!!!

Now I hear Mike say "I'm bringing him in right now to set". I look around and "Yes" it's my turn. Mike escorts me down the hallway, we make a right turn, through some doors, more doors and "Wa-Lah", I'm in a dark section of a set - I can see Donny sitting on the set in his usual spot.

Sitting down with Donny was surreal. I shake his hand, tell him it is an honor to be sitting here and the taping begins. I am nervous, as you could probably see. Also, I was thrown by "perfect collar", company name is Würkin Stiffs, but I am not going to correct Donny on his show. You do not know what Donny is going to ask, so you have to be prepared for everything while you are prepared for nothing. And then it's over before you know it.

GREATEST ACHIEVEMENT?

My greatest achievement, besides being on The Big Idea and talking with Donny Deutsch... I got Donny to really laugh! "I'm not going to take crap from anybody!" I stated. He asked some question and It just came out of my mouth. To be honest, I can not remember what he even asked. I remember thinking did it make sense what I said? All I know is he genuinely laughed and told the crew offset that "We should have a segment called 'I am not going to take crap from anybody!'" Gotta love it!

New Jersey, here we come
Amie, Aiden (my son) and I are getting out of Sarasota, Florida to fly to New Jersey. This is it!! I keep running to the bathroom. . . it must be all the water I drank for the last 4 days. Now I'm carrying around water weight (genius).

This whole thing is just starting to hit me. This is for real.

I just got back home from Vegas. Things went well and "No" I didn't bet it all on Black. I kept it all in with Würkin Stiffs, which ends up a winner every time. I only bet on sure things!

I can't believe I am going to be on The Greatest Show on Earth (wait. . . that's Ringling, Barnum & Bailey) in a few days.

Still haven't started dieting and exercising, which is getting me a little down :( You know what always cheers me up? Ahhhh... a couple of donuts! D'oh!!!!!

Last day of the trade show.
You know what? I bet you Graffeeti is at MAGIC. They were on The Big Idea.

Not only are they here, I spoke to Kelye. Got to pick her brain a little about how the show went and what to expect. It just got me more nervous.

Thanks Kelye!!!

I think the whole trade show knows Jonathan Boos is going to be on The Big Idea with Donny Deutsch. I wonder who let the cat out of the bag so quickly? Apparently, there was a guy that looks like me running around the tradeshow halls waving his hands and screaming "I'm going to be on The Big Idea with Donny Deutsch"...

Second day into the trade show. I get a call from Melanie with The Big Idea. "Can you fly out and be here on Wednesday for the taping of our show?" Ahh. . . let me see what I have planned for next Wednesday. . . next Wednesday. . . Wednesday. . . let me see. . . hmmmmmm. . . ARE YOU KIDDING? I'M THERE!

Actually, you may have to ask Melanie, but I think she may have got to "Can you fly" and I said "Yes!"

I honestly wouldn't have cared if Amie was giving birth with our second child on that day (by the way she is not pregnant, nor does she look like she is. I'll stop now, I'm just digging myself a deeper grave).

"Amie, get us some plane tickets. . . we're going to Jersey!"

Sin City here come the Würkin Stiffs!
I'm leaving for Las Vegas tomorrow and will be gone for an entire week. We are exhibiting at the industry's big trade show, MAGIC Once again. . . I'm "ALL IN".

I'm putting on my game face, raising the stakes and getting more stores on board. If all else fails, bet it all on BLACK.

I haven't heard from Scott in a week!
I know, I'll ask if he received that package I sent him (wink, wink). Don't want to look too desperate, but I am concerned if he received the Power Stays.

I receive an email from Scott. He wants a photo of me asap.

Is there a 5 minute diet anyone but me knows about? How to loose 20lbs in under 20 minutes?

I take a photo of myself, give the Photoshop Chapter "How to airbrush yourself to a better you" a quick read, and turn it into black and white (some sort of optical illusion will surely come from a B&W Photo, right?).

This seems pretty serious, so I need to start that exercise regime I've been talking about since 2002. If I am going to be on television, I better start now because we all know the camera adds 10lbs.

Well, let me first say, I have always been a Donny Deutsch fan before he was "the man" on The Big Idea. I've been interested in advertising and marketing since I was in High School. For those of you who don't know (you must be living under a rock somewhere in Wyoming), Donny is an advertising legend. He might not say that. . . or maybe he would?!

How did I get on The Big Idea with Donny Deutsch?

Unbeknownst to me, on July 28th I received an email from the senior producer of "The Big Idea". But wait. . . it is in my SPAM folder! Which one of my friends is playing a joke on me? Is there a Deutsch email virus going around I don't know about? I opened the email anyway (you would of too) and boy I'm glad I did.

I sent Scott a reply email, we spoke on the phone and he tells me his story on how he found Würkin Stiffs. Not sure if and when I will actually be on The Big Idea, but thats okay... I found a new Würkin Stiff.